“We are encouraged to see high levels of biblical engagement again this year, as it means people are turning to God and the Bible for answers to their questions. Even our verse of the year points to the heart. of the YouVersion community to seek God and know him better,” said the founder of YouVersion Bobby Grünewald.
Pandemic patterns solidify in 2021
Before the pandemic, YouVersion saw spikes in Bible engagement every Sunday, typically 20% higher than the rest of the week. However, there has been a noticeable shift in trends over the past two years. In March 2020, when people could not attend church in person, weekday Bible engagement increased by 10% and continued to increase in subsequent weeks. As churches began to reopen, Sunday biblical engagement spikes returned, but not at the expense of daily engagement patterns. In 2021, Monday-Saturday engagement was still up 24% from pre-pandemic levels.
YouVersion also saw a surge in community features when the pandemic hit, and those numbers remained high in 2021. In particular, the Maps with Friends feature saw a big jump in engagement during shutdown and continues to see 50% more subscriptions in 2021 compared to pre-pandemic rates.
“After a banner year in 2020, we are thrilled to see so many people continuing the daily habits of Bible engagement they created last year,” Gruenewald said. “They engage beyond that initial moment of need and dig deeper to strengthen their relationship with God.”
Global growth continues after the pandemic
The fastest growing geographies for app installs and daily scripture engagement were central Africa and South Asia. More specifically, the congo saw a 49% increase in biblical engagement and Pakistan saw a 69% year-over-year jump. In each of these regions, verse sharing, video plays and search activity were high throughout the year.
In November, the YouVersion Bible app surpassed 500 million unique installs. As people around the world installed the app, they came back regularly to interact with the Bible. In 2021 alone, the YouVersion community:
- Read 55.8 billion chapters
- Playback of 8.2 billion audio chapters
- Created 2.4 billion highlights, bookmarks and notes
- Completed 1.4 Billion Days of Bible Plan
YouVersion also added to its prayer functionality in 2021 with the launch of Guided Prayer, which guides people through a series of prompts to help them reflect on scripture and draw closer to God. In less than a year, a guided prayer has been performed more than 38.4 million times.
For more information on biblical engagement trends in 2021, visit youversion.com/press.
Created by Life.Church, YouVersion designs Bible-centered experiences that encourage and inspire people to seek God throughout the day. The YouVersion Bible App offers a free Bible experience in over 1,750 languages and has been installed on over 500 million unique devices. The Bible App for Kids, which was developed in partnership with OneHope in 2013, helps children discover Bible stories through interactive animations and fun activities. It has been installed on over 76 million unique devices. For more information about YouVersion, visit youversion.com.