We don’t often pay much attention to what’s in our burgers and fries when we leave the drive-thru, but In-N-Out Burger would like us to pause and take its message. As a Los Angeles news station KTLA explains, the burger chain has placed references to Bible verses on its packaging for decades – and even expanded the tradition over time.
In-N-Out’s ‘subtle’ story of sharing his faith
The practice of placing Bible verses on packaging began in the early 1990s with the company’s president at the time, Rich Snyder. The tradition was kept alive by current President (and Rich’s niece) Lynsi Snyder, who also expanded the scope of these verses by adding them to more products. Originally, Rich Snyder only had the Bible verses included on some mugs and packaging.
“His goal was to express his faith, and he felt this was the perfect way to do that,” In-N-Out COO Denny Warnick wrote in an email to The takeaway. “He chose the worms himself. Rich tragically died in a plane crash in 1993, but the scripture references remain today.
Warnick also described the practice as a way for the Snyder family, who founded In-N-Out in 1948, to share their faith in a “subtle but meaningful way”. “Subtle” is definitely the optimal word here, given that many of us don’t look so closely at what our burger is dripping fat on. It’s hard to spot if you’re not looking for it; on the soda mugs, for example, you’ll find a small “John 3:16” on the bottom edge. Some diners might not even realize that it indicates something religious.
A list of In-N-Out menu items and their Bible verses
A representative for In-N-Out noted that a master list whose packages containing Bible verses could not be shared, as the intention is for customers to “discover” them. However, KTLA recently shared some of the products and their corresponding Bible versus— and took the trouble to share the passages full.
- Soda cups: John 3:16 – “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”
- Milkshake cups: Proverbs 3:5 – “Trust in the Lord with all your heart, and lean not on your own understanding. »
- Burger or cheeseburger: Revelation 3:20 – “Here I am! I stand at the door and knock. If anyone hears my voice and opens the door, I will come in and eat with him, and he with me.
- double double: Nahum 1:7 – “The Lord is good, a refuge in times of trouble. He takes care of those who trust him. »
- Fries tray: Proverbs 24:16 – “For if the righteous fall seven times, they get up again, but the wicked stumble when calamity strikes.”
- Cocoa cups: John 13:34 – “I give you a new commandment: Love one another. As I have loved you, you must love one another.
It’s no surprise that In-N-Out Bible Verses Sparked Curiosity and Discussion on line for years. After all, that’s not common for a major American fast food restaurant. brand of aligning itself so directly with organized religion –Chick-fil-A is probably the only one that comes to mind for most customers. As many as these passages might rub some people the wrong way, the practice clearly hasn’t hurt business: According to the catering company mmagazineIn-N-Out ranks in the top 50 largest fast food chains, with over $1 billion in sales in 2021. I guess religion, like poor quality fries, Isdon’t put people off too much.