By our journalist and our press agencies
YouVersion, which offers the popular option to read or listen to the Bible on your phone and has over 500 million users worldwide, announced this year’s most popular Bible verse: Matthew 6:33.
“But seek first the kingdom of God and his righteousness, and all these things will be given to you as well,” the verse reads. New Version of King James.
YouVersion founder Bobby Gruenewald explained that his team is encouraged to see “high levels of biblical engagement again this year” because “it means people are looking to God and the Bible for answers to their Questions”.
“Even our Verse of the Year points to the heart of the YouVersion community to seek God and know Him more,” the YouVersion frontman continued.
The Bible App, launched by Edmond, Oklahoma megachurch Life.Church in 2008, offers over 2,000 versions of the Bible in over 1,350 languages.
YouVersion saw an increase in community features when the pandemic hit, and those numbers remained high in 2021, according to Jubilee Cast. In particular, the Plans with Friends feature saw a surge in engagement during the shutdown and continues to see 50% more subscriptions in 2021 compared to pre-pandemic rates.
“After a banner year in 2020, we are thrilled to see so many people continuing the daily habits of Bible engagement they created last year,” said Policeman. “They engage beyond that initial moment of need and dig deeper to strengthen their relationship with God.”
Our readers should note that the fastest growing geographies for app installs and daily scripture engagement were Central Africa and South Asia.
Specifically, the Democratic Republic of Congo saw a 49% increase in Bible engagement and Pakistan saw a 69% year-over-year increase. In each of these regions, verse sharing, video plays and search activity were high throughout the year.
In November, the YouVersion Bible app surpassed 500 million unique installs. As people around the world installed the app, they came back regularly to interact with the Bible. In 2021 alone, the YouVersion community:
- Read 55.8 billion chapters
- Playback of 8.2 billion audio chapters
- Created 2.4 billion highlights, bookmarks and notes
- Completed 1.4 Billion Days of Bible Plan
YouVersion also added to its prayer functionality in 2021 with the launch of Guided Prayer, which guides people through a series of prompts to help them reflect on scripture and draw closer to God. In less than a year, a guided prayer has been performed more than 38.4 million times.
For more information on biblical engagement trends in 2021, visit youversion.com/press.